September 14, 2025
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Cardi B’s Daughter Kulture Is Her Mini-Me at New York Fashion Week How Martin Sheen Reacted to Watching Charlie Sheen Documentary Dakota Johnson’s Latest See-Through Look Is Her Most Daring Yet Why Dark Wash Jeans Are the Must-Have Trend for Fall 2025 Accidental or deliberate? Russia’s drone incursion into Poland is a test for Nato Halloween Decor Starting at $5 Because It’s Fall, Babe Olivia Boyd-Smith of Par Olive Shares Her Collagen-Infused Wellness Ritual — Approved by Victoria Beckham BLKOUT Walls Mural Festival Returns With 10 New Murals Across Detroit DWTS’ Corey Feldman Reunites With Jenna Johnson After Going MIA France in fresh political crisis after MPs oust prime minister

Pete Davidson Shows Off His Tattoo-Free Muscles in Reformation’s Sexy Valentine’s Day Campaign

Valentine’s Day just got a lot sweeter! Pete Davidson and Reformation hard launched their relationship with a campaign titled, Pete Davidson, Official Boyfriend of Reformation, just in time for this year’s holiday. 

Shop Pete Davidson x Reformation

The comedian, 31, is seen flexing his ink-free muscles in the line’s sustainably made pieces, including a limited-edition Official Boyfriend crewneck sweatshirt and branded boxer briefs. 

Angelo Pennetta

Davidson, who has been laser removing over 100 tattoos since 2020, is also shown in the company’s campaign video, where he takes on the role of a supportive boyfriend shopping with his girlfriend.

“For the past few years, my favorite side gig, the one thing that’s given me a space to collect myself, refocus my energy, revitalize my spirit, is coming in here a couple times a week and being the perfect boyfriend,” the Saturday Night Live alum says while heading to Reformation’s flagship store in New York City. 

“Obviously, it’s just a title. I’m not perfect, but who is? And who wants to be?” he quips.

Angelo Pennetta

“But it’s a way of putting out into the world that yes, I’m someone’s boyfriend and I take that seriously. When I’m with her, I’m with her. See, I’m not trying to be perfect. Why would you want to be? I’m just putting in the work to make the world a little better,” he adds.

Shop must-haves from the collection below:

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