The Lions Founder Ali Kavoussi Reveals How to Make It as a Model and Why Confidence Is Key

The world is your runway! And few people know better than Ali Kavoussi, founder of The Lions Management, the agency behind famous faces like Alessandra Ambrosio, Candice Swanepoel, Coco Rocha, Kate Upton, Stella Maxwell, Behati Prinsloo, and Amelia Gray Hamlin.

Now, the managing partner, known for discovering and nurturing rising stars, is telling ET exactly what it takes to land covers, book shows, and break into one of fashion’s most competitive industries.

While your walk and poses might already be strong, Kavoussi believes true success begins before you step in front of the camera.

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“We start with personality, story, and style and build everything from there. … Every person we represent has a point of view and we make sure the world sees it. … It’s not just about beauty. It’s presence, authenticity, and curiosity.”

From there, dedication to the craft is everything.

“One of the most surprising things about modeling is how much hard work, discipline, and self-awareness it requires. … It’s about showing up on time, being professional, understanding your brand, and building real relationships.”

And through it all, believing in yourself is key.

“Watching a model that everyone once overlooked walk the biggest runway in the world never gets old,” the businessman notes.

“I always tell the girls to fake it till you make it. Even if you’re nervous, walk in like you belong in the room, because you do,” he adds.

Just as essential: Having the right team behind you.

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“It’s all about alignment. … Modeling can be overwhelming. You’re traveling constantly and signing major deals. An agent becomes your anchor. They fight for you and help you make the right long-term choices,” he shares.

This includes finding ways to make supermodels triple threats through his innovative approach with clients, whether it’s at the 2025 Victoria’s Secret Fashion Show in Brooklyn, New York, or in ALO’s Luxe Bag campaign.

“As we grow, my vision is to keep building a powerhouse that blends legacy names with the next generation of icons. … Seeing Amelia evolve into a creative force and Candice launch her brand are full circle moments,” Kavoussi says.

“My job is to protect individuality and make sure it translates from the runway, to a brand deal, to a single Instagram post. … We believe that a model can be an entrepreneur, a storyteller, and a brand,” he continues.

Of course, knowing your angles never hurts either.

“It’s an art form. The more you shoot, the better you get. … Study light and be patient with yourself. It’s a lot of trial and error. And never underestimate the value of a great photographer,” he spills.

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The Lions Founder Ali Kavoussi Reveals How to Make It as a Model and Why Confidence Is Key

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